PRACTICAL EXAMPLE #4 - NAMING, DESIGN, WEB AND EXHIBIT
The brief: Began as "design a brand for a new clothing line just for girls and some basic business stationery and a website," and later devloped into hang tags, trade show booths, brochures, orderforms, swatch cards and, eventually, an online store.
The hang tags were enlarged dots, brightly colored like the clothes
inside brochure. The design incorporated the blueprint concept for the booth.
The online store homepage
Angelina Jolie and daugther, Zahara, Gwyneth Paltrow and Apple, Julianne Moore and Liv Helen; and Uma Thurman and Maya.