Optimum Management
PRACTICAL EXAMPLE #18 - DESIGN, NAMING AND CREATIVE WRITING
The brief: To create a sales brochure.
Illustrating a complex idea in a way that you can “get it in one” (without reading the text) is always my first priority.
Ideally you want to draw the reader in to read more, but if they only have time to flick through, they should be left with an understanding of the essence.
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